Siemens Building Launch: The Crystal - Launching a sustainable London landmark

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      18 MONTHS PLANNING
      375 SQ M GRANDSTAND
      100% GREEN EVENT 

18 months of planning for the launch party of a brand new, iconic, sustainable building in the heart of the Docklands. 

Private Drama Events looked after 41 members of the Siemens' supervisory board from the moment they landed at London airports, ensuring hotel transfers, daytime appointments and site visits. Delegates were treated to VIP gala soirées at Kensington Palace and The Gherkin on the nights preceding the Crystal launch. Private Drama Events also managed the logistics for the Press Conferences at the Crystal over two days for 53 journalists. The launch itself saw 300 guests enjoying a canapé and bowl food menu featuring only locally sourced ingredients from Newham. For the grand finale, Private Drama Events seated guests in a specially built grandstand outside for a 15-minute piece of designed entertainment culminating in a triumphant video mapping sequence projected onto the side of the Crystal building itself.