MACE 25th Anniversary : BILLINGSGATE – THE SPIRIT OF ADVENTURE

  • { Event Snapshot }

      25 YEARS RESHAPING CITY SKYLINES

      25 AERIALISTS ON SILKS

      1 GUINNESS WORLD RECORD 

Following 25 years of building some of the most iconic buildings in the world’s skylines Mace invited 800 guests to attend a party to celebrate their achievements.

Brand storytelling reached new heights across a three collaborative month teaser and PR campaign, culminating in a client reception featuring a Guinness World Record. The teaser campaign attracted a top-tier of VIP corporate clients, buyers and influencers who were immersed in the Mace world of excellence, enjoying a champagne reception within sight lines of Mace’s iconic buildings visible from the Billingsgate veranda - The Shard, The Place, City Hall, The London Eye and South Bank Tower.

Guests were led into the elegantly branded reception hall by a troupe of electrifying street drummers to witness the grand finale: 25 of the world’s most accomplished aerialists performed a show stopping five minute aerial silk performance above an enthralled audience who witnessed them break the Guinness World Record.

What better way to celebrate Mace's "Spirit of Adventure", to toast the consultancy and construction company and to look up to what’s to come in the next 25 years?